by Adelaida Diaz-Roa
I build AI operating systems for founders who refuse to be the bottleneck.
Every meeting, decision, and note feeds into one brain that compounds. Yours, not a subscription you rent. Nothing gets lost, nothing gets repeated, nothing stays trapped in your head.
Five surfaces compound when the system runs: personal, revenue, audience, skill, capacity.
Book a 20-min intro call →
8 monthsrunning in production across two companies.
9,000+decisions, meetings, and notes already filed.
10+ hrsback per month, or full refund.
Currently building
Mycelium · persistent memory for enterprise AI agents
Featured 40+ times in
TODAY Show · Forbes · Inc. · Entrepreneur · Business Insider · Authority Magazine · Thrive Global
Guest lectures at
Columbia · Wharton · NYU Stern · SMU Cox · General Assembly
Before the system
The work only moves when you do.
Your team asks the same question twice because the first answer never got written down. Decisions get relitigated because nobody remembers why you chose what you chose. Meetings end and evaporate. The context that makes you good at this stays trapped in one place, your head, so you end up the slowest part of your own company.
I know the wall because I hit it. So I stopped looking for one more app to check and built a system that remembers for me. The work stopped waiting on my memory.
The system is real
Built. Open-sourced. In production.
I didn't write a thesis about AI workflows. I ran two companies through them for eight months, then shipped the core on GitHub for anyone to use.
I went from reactive to compounding.
What customers say
"The system Adelaida built is an integral and highly effective solution. It goes beyond being a simple tool: it lets you automate both personal life and the office consciously. It's fully accessible to people without technical or programming knowledge. I strongly recommend it."
Andrea Liévano
Founder & CEO, PRPARATODOS
Author of Visibilidad Infinita (Editorial Planeta)
"I've tried a lot of AI tools. The Second Brain changed how I work. It builds real context every time I use Claude, so it's not just answering prompts, it understands my business. When I needed a financial forecast, Claude pulled from my decks, financials, and notes, and built a model that was accurate and incredibly thoughtful. It even surfaced details I had completely forgotten. Hours saved, better decisions, clarity I didn't expect from an AI tool."
Sergio Perez Barón
International Consultant LAC, The World Bank Group
Kellogg MBA · Co-Founder & CRO, Onde
"The more technology there is, the more human we must become. If a machine can do everything, and do it well, like the brain Adelaida built, why not? It's life changing. Now I have more time for what only a human can do: create, and care for my whole wellness."
Camila Fierro
Founder, Alción
Global Shaper, World Economic Forum
"I don't know how I'd function today without the second brain Adelaida helped me build. It understands my personal background, my traumas, my dreams, and with all of that helps me create proposals, structure internal improvements in my business, and even coach me. It's a before and after."
Luisa Lafaurie Cabal
Serial Entrepreneur
Founder, Luisa Postres · Co-Owner, Student Travel Center
Six ways to work together
Pick the system that matches you.
Solo founder to owner with a team of 30. Each tier installs the same data foundation (your knowledge graph, CRM, voice rules) and adds layers from there. Each starts with a deep dive where I map your workflows, decisions, and knowledge architecture.
Every install includes a year on Mycelium, the platform your second brain runs on.
04 · Flagship
The Founder's AI Office
$12,000 install + $1,200/month retainer
Includes one year of Mycelium for up to 3 people. The hosted platform your second brain runs on.
10+ hours/month back within 7 days, or full refund of the install.
The same system running concierge.diazroa.com, branded to you, built around your contacts and your voice.
Eight months ago I built this for myself: a public concierge that recognizes my guests by name, fields nine intent types (calendar, speaking, press, partnership, intro requests, expressions, off-scope rejection, friend pre-warm, message-only), and files reasoning briefs back to my vault. It runs my real inbound. Now I install it for you.
Two-week install. Brain Setup plus your own concierge, live at your domain. Negotiates against your playbook, never breaks the spell, never books without your go-ahead. Retainer kicks in week 3: monthly tuning, monitoring dashboard, quarterly upgrade pass. Your bridge stays on your Mac. Nothing leaves your machine.
Try the recognition pattern at concierge.diazroa.com.
Apply to work together →01 · Personal
Personal Install
$1,500
Includes one year of Mycelium. The hosted platform your second brain runs on.
10+ hours/month saved in the deep dive, or you pay nothing.
For solo founders, writers, product managers, consultants, and anyone whose work is decision-heavy and context-rich.
Installed within 5 business days. 90-min deep dive. Full install of Claude Code + Obsidian, vault structured for one person, custom skills, knowledge graph, MCP integrations with your personal stack.
Credits toward AI Brain Setup if you upgrade.
Reserve your install → Or book a 20-min call first →02 · Setup
AI Brain Setup
$3,500
Includes one year of Mycelium for up to 3 people. The hosted platform your second brain runs on.
10+ hours/month saved in the deep dive, or you pay nothing.
Your team's AI operating system, installed and customized in one week. Teams of 2 to 10.
2-hour deep dive. Full system build: Claude Code + Obsidian vault with custom skills, knowledge graphs, MCP integrations. One week of hands-on training with Loom walkthroughs and live Q&A.
03 · Sprint
AI Implementation Sprint
$10,000
Includes one year of Mycelium for up to 3 people. The hosted platform your second brain runs on.
10+ hours/month saved in the deep dive, or you pay nothing.
A 2-4 week sprint to find and build your highest-ROI AI workflows. Teams of 2 to 50.
In scope: meeting transcripts to action items, inbound emails enriched and filed with drafted reply, daily morning digests, support ticket routing, outreach sequences.
Not in scope: end-to-end product workflows, customer-facing features, regulated data flows. Those become a separate Implementation engagement.
Statement of Work signed before build week.
Audit your operations →05 · Premium
The Executive Suite
$50,000 install + $4,000/month retainer
Includes one year of Mycelium for up to 3 people. The hosted platform your second brain runs on.
10+ hours/month back within 30 days, or full refund of the install.
Your team runs without you watching. Your inbound stays yours.
Three-layer install across 6 weeks. Your personal AI Office handles your inbound. Your team's brain handles their work, with custom CRM schemas built to your business (property and agent for a brokerage, deal and LP for a fund, project and client for an operator). The integration layer keeps the two separate but talking.
Built for owners with 5 to 30 people who personally handle the top deals. Includes a designated internal champion clause and quarterly team workshop.
By application.
Request a discovery call →06 · Ongoing
Fractional AI Officer
$4,000/month
Includes Mycelium for up to 3 people, active for the length of our engagement.
Ongoing AI strategy, optimization, and team training. Up to 6 hours a month.
Continuous optimization of your AI brain. New tool evaluation as the landscape shifts. Monthly team trainings. Slack and async access. Monthly ROI report: what we built, what it saved.
3-month minimum, month-to-month after.
Founders running it daily
"I've spent over 10 years building systems to run my life and my companies. I've fired more productivity tools than employees.
My verdict on Adelaida's system after testing it: someone with no technical background in software can reach more than 85% of the efficiency tech-fluent people operate at today, without writing code and without getting locked into a vendor.
You operate the capability yourself, you don't rent it. It's the difference between hiring a secretary by the hour and building your own office with a virtual assistant that pushes you when you procrastinate.
Add to that: hearing your best mentors without even having to look for them. That's been one of the things I've enjoyed most.
No other AI course I've seen closes that delta."
Sebastian Gallo
Co-Founder, Torre · Founder, newshare now
"I installed AI Growth with an empty vault. Today it's the operating system of three companies.
In less than two weeks, almost 11,000 files. 58 people in a CRM with full history. 143 Granola transcripts auto-imported. 1,300+ WhatsApp threads logged. A journal with an advisory panel that pushes back before stupid decisions.
More than an Obsidian template, it's an architecture. I built 11 Claude Code skills and 400+ scripts on top of that base.
I run Hardcore AI, Rewired, and Tribu iA from a single vault, and beyond just organization, it's operational clarity that evolves day by day."
Danny Bravo
Founder, Hardcore AI by 30X · Tribu iA · Rewired